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Our Principles

​In everything we do, we follow our core values - we are Prepared and Organised in order to create a FEAST for our teams, clients and families: 

  • Fair

  • Enabling

  • Adaptable

  • Supportive

  • Think different, Do different,
We enable success, efficiency and resilience

We provide Fractional and Interim Integrator for the modern online world to visionary leaders of organisations with 3 - 30 staff. 

In practice, that means we operate as a part-time or interim "Managing Director", or "Integrator" if your team runs on EOS, supporting visionary owners and leaders in Cambridgeshire and Norfolk. To understand more about the terms "Visionary" and "Integrator" to clarify the leadership of a business, we encourage you to read Rocket Fuel by Gino Wickman and Marc C Winters. 

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​We are IS Online Ltd - currently Dave Abraham (Dashboard Dave) and Jen Miles.

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​​​​Based upon Dashboard Dave's principles, and experience from over 30 years of running teams, we create a "Smooth running engine" with visibility and control.  We enable the visionary owner to focus on the things they do and enjoy best, with the right team of people and technology providing the power to achieve more than the visionary could achieve alone. 

​​​We enable you to look out the front winscreen at the future and choose where you want to head and how to get there.  We lead, manage, and support - integrating through the leadership team of marketing and sales, operations, and finance - enabling the right people, in the right seats, with the right systems, processes, and data, visible.  A dashboard enables you and each team, to enable you to manage the controls as much or as little as you wish to get traction towards your vision.  ​

At any point, you have clarity of what's working well, what the priorities are, to decide whether to look into details, or to stay in the helicopter and keep pressing on.

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Key ingredients
  • Vision - a clear picture in mind of what a great future looks and feels like.

  • ​People and systems - the right people in the right seats, with technology seamlessly integrated where appropriate

  • Data - measures of where are we now, and future success, visible on a dashboard and scorecard.

  • Processes - Clarity of the most important processes that people and systems follow to create value for customers

  • Issues and opportunities - Clear on what we need to discuss, the priorities, and healthy conflict to discuss and solve them providing power towards the future

  • Getting traction - Getting things done today, this week, and very week towards the most important priorities of the next 3 months.

​​From Good, to Great 

You're already good at what you do.  Great doesn't necessarily mean becoming big.  We love small and focused to a customer niche as much as large and efficient.  Jim Collins inspirational book Good to Great was based upon research of large companies from the 1970s to the 1990s - but the same principles apply to small businesses today.  Whether your vision is for your engine of success to feel like pedal power, a smooth and powerful petrol engine,  an efficient electric motor, a reliable and powerful aero engine, or a rocket engine to take you to the moon and the stars beyond ....

​​

If you have a vision,

If no-one else has been able to help you get traction,

And if you can find them,

Maybe you can hire .....

Dashboard Dave's Team.

Dashboard Daves Team AI Helicopter flying over London - generated by ChatGPT guided by Dav

If you think we might be right to work together, please contact us at: info@isonline.co.uk

38 Market Street, Ely, Cambridgeshire, CB7 4LS

©2019-2026 by IS Online Ltd.

Referral links: some links on this site are to external sites to books or other products on Amazon.  We may get a referral commission if we buy a product.  We hope the information on this site is useful, so please do buy the recommended books and support us in a small way by following the links to do so.

 

All photographs on this site are from one amazing helicopter flight by Dave Abraham in 2017, with Alex and Tony - from Cambridge, through the heli-lanes over London, down to the Isle of White for lunch and a walk on the beach, before returning flying overhead the Needles, Brighton, the white cliffs of Dover, the QE2 bridge and Stansted.  Some images are generated by ChatGPT prompted by Dave Abraham or IS Online Ltd staff.  The terms EOS and Entrepreneurial Operating System are trademarks of EOS Worldwide LLC, Cranfield BGP is a trademark of Cranfield University, Scaling Up are trademarks of Scaling Up Inc.  

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